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Copy Gone Wrong
Words that betrayed you-typos on billboards, translations that offended entire regions, claims legal shut down, or taglines that sounded genius until they hit the real world.
When The Client Says "make It Pop"
Client feedback: "Can you make it pop more?" Me: "What do you mean by pop?" Client: "You know, just make it pop!" Me: "Could you be more specific?" Client: "Just add some pop to it!" This conversation went on for 20 minutes. I still don't know what "pop" means. I added some animations and they loved it. Apparently "pop" means "add animations." Good to know for next time.
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Marty McFly β
4 weeks agoJdndnndndnbf