Copy Gone Wrong

Words that betrayed you-typos on billboards, translations that offended entire regions, claims legal shut down, or taglines that sounded genius until they hit the real world.

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Creative Director

When The Client Says "make It Pop"

Client feedback: "Can you make it pop more?" Me: "What do you mean by pop?" Client: "You know, just make it pop!" Me: "Could you be more specific?" Client: "Just add some pop to it!" This conversation went on for 20 minutes. I still don't know what "pop" means. I added some animations and they loved it. Apparently "pop" means "add animations." Good to know for next time.

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    Marty McFly β˜•
    4 weeks ago

    Jdndnndndnbf

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